How we make your mark.

1.) Understanding the narrative.

The funny thing about a logo is that you won’t know when it’s right until you see it. It starts out as an idea; a hunch in your mind. You know how you want it to feel and what you want it to say, but not exactly how it looks., You need a creative spark.

That is the first thing that happens in the studio of Scorpio Creative. Principal Christian Matyi listens to you talk about your business – its history, its purpose, its progress, and its attitude. This interview-style discussion is what triggers decades of artistic inspiration. Your words and tales become imagery in his mind; color, shape, texture and dimension.

Usually, clients find this first part pretty engaging. In fact, you might even gain some insight into your brand that you never had before. (Don;t worry – that free insight is on the house!)

2.) Conceptualization.

This part is like a unique translation, from ideas and concepts into imagery. Many versions of a first concept are produced in the studio; anywhere from 5 or 6 right on up to 15 to 20, depending on the needs and budget of the client.

This first round of concepts will often explore directions you never thought of. Likewise, it will also include concepts you may her directly suggested in the original meeting. It will be a lot of ideas for you to consider, allowing you to see which directions suit you.

3.) ITERATION.

Now comes the back and forth. After the original concepts, we discuss what’s working, and what directions we want to hone in on. Sometimes a logo is so right-on-the-money there’s literally no need to change it. Yet usually clients want to experiment and alter the original concepts, to make sure the logo is a perfect fit. it could be merging a couple ideas, or swapping colors, or maybe adding a little bit more design.

After these insights are gathered, it’s back into the studio for more design work. A new batch of concepts is produced, typically much narrower than before. Usually, we hit the mark, but sometimes another round is required to really bring it home.

Usually a logo is arrived upon within one or two iterations. That is because the original set of concepts covers enough ground to shorten the need for iterations.

4.) The final logo.

Once we find a design you love, it’s a simple question of supplying you the final design in formats you can use in other projects. The logo is delivered in a variety of file formats, including both color and black-and-white versions, so you can begin to use it in whatever application of marketing you need.