Saisei Sports branding
Branding a retail enterpreneurship with A big vision.
Saisei Sports is a small brand looking to establish itself as a community centerpiece.
The small company, Saisei Sports, offered a big opportunity for the studio of Scorpio Creative. They needed branding from the ground up, including marketing strategy. This was a project beyond just design; it was literally taking on the role of creative marketing and brand strategist.
The design collateral was just one element of the process. The vision for how the company would build it’s audience also needed clarifying. Principal Creative Director Christian Matyi became a virtual partner in the establishment of the company’s identity, voice, and even mission.
Every aspect of the branding process.
The work Scorpio Creative provided for Saisei Sports represents the diverse range of possibilities and capabilities of this little independent firm. have a look at everything produced, and keep ion mind that it was all developed custom, including the strategy involved.
Saisei Sports has met its initial start up goals, and is currently an evolving small brand with strong loyalty from it’s audience. No small part of this success came from the strategy, vision, and talent provided by Scorpio Creative.
A logo that became legendary.
The Saisei Sports logo is one that has allowed this small company to gain local recognition on a streamlined budget. Instantly recognizable, emotionally charged, and evocative of the brand’s core principles, it is a logo that has versatility while remaining identifiable in a cluttered field of peers.
The cleverest aspect of the logo is the wing and Phoenix. These pieces get used interchangeably, depending on the environment and statement the company wants to make in a given moment. Both icons share “design genetics”, so are easily recognizable as close cousins, yet allow the brand to represent different moods.
Capacities utilized for this branding:
Brand standards.
Logo development.
Retail brand logo.
Copywriting and establishing brand voice.
Marketing strategy.
Development of “ground-game” promotion strategy to engage customers directly.
Social media positioning and focus.
Future business development strategy.
Website development.
Production of entirely original content.
Photography.
Print promotion.
Event marketing coordination & management.
Promotional concept & execution.
On-site marketing engagement.
Video production.
Animation.
Storyboarding and filming.
Retail design that flew off the shelf.
The flagship product of Saisei Sports, REKT Performance Optimizer, was a creative challenge that allowed the studio of Scorpio Creative to design in the retail space. Entering a crowded and competitive market for preworkout supplements, REKT had to both stand apart visually while still communicating the product focus.
Commerce-ready website development.
Building the Saisei Sports website meant more than just layout and hierarchy of content. It meant quite literally creating the content itself. The client was starting from absolute zero, and had to be led through the process of creating content for display.
Every design element, every single word, and every photograph was produced and created by the studio of Scorpio Creative, representing a range of skills rarely found in a small firm’s capacities.
In the end, the first iteration for he Saisei Sports website was concise and professional, capturing the feeling and philosophy of the small brand.
Photography and photo shoot management that turned the team into superstars.
The marketing sector Saisei Sports works within is highly visually driven. Therefore, an essential portion of the creative assets we needed to build was photographic. Principal Creative Director Christian Matyi took the helm of the photography project, both with his own exceptional skill as well as through contracted photographers. The library of usable photographic media expands into he hundreds and continues to grow with the company, who is now never at a loss for image content.
Promotional design and on-site event management that was the life of the party.
A key component tot he strategy developed by Scorpio Creative for Saisei Sports was their “ground game” approach to building an audience. Focusing on the events which gather their audience, the design and creative promotion stayed away from virtual and leaned more on human interaction.
Scorpio Creative analyzed the market, and how loyalty for small brands evolves. Rather than static representations or passive advertising, a more effective and active plan was devised to help this young company achieve. It was a multi-discipline approach to using varied creative solutions towards a concise goal.
Banners, POP promotions, clothing design, event participation, and even a clever photo booth concept helped win Saisei Sports recognition and loyalty from their customer base. The creative way Scorpio Creative helped the company present themselves as down to each and friendly which still emphasizing their innovation and professional passion.
Each event presented unique challenges, from print design to large format design to POP strategy. Likewise, pre- and post-even creative campaigning helped each investment of time pan out for progress for the company.
On Site solutions
Going to where the customers are meant a range of design projects and on-site creative service.
Participation became brand permeation
Scorpio Creative developed a strategy to permeate the market through direct participation in events, which proved highly effective in gaining customer recognition while the company was young.
POP-Up photo booth
Going beyond mere design, Scorpio Creative concocted a simple yet ingenious way to permeate the market with the Saisei Sports branding: a pop-up photo booth at events.
A banner day for the brand
Event graphics and large-format design is essential to the creative strategy.
POP Design that was ALWAYS on point
Each phase of the strategy required unique print design projects, including flyers, coupons, and other materials to help gain brand recognition and loyalty.
POP-UP PHOTO BOOTH
Generating content for social media while creating a robust way for customers to engage the brand proved a highly effective and cost efficient creative marketing solution.
Video & animation. Because creative is constantly in motion.
Throughout the process of developing brand content for Saisei Sports there has often been the need to create video assets. The studio of Scorpio Creative would oversee these micro-productions, and supplied professional animations.
Social media, managed.
The key to social media is always content and traction. While Saisei Sports focuses primarily on “real world” engagement, their social media has been consistent throughout. Scorpio Creative set up their process and has regularly outlined campaigns to help bolster sales and brand loyalty.
