Your BRAND IS a promise you make.
Understanding what “brand” is about helps you use it to generate business.
We hear the word thrown around a lot, but most people have a broad or vague idea of what “branding” entails. For some it’s just their logo. For others it means their personality. Well, branding is those things and a whole lot more. Which is why it is easier to understand creative branding as a promise made through images, messaging, themes, and experiences.
“...branding is a promise you make through images, messaging, themes, and experiences.”
That definition also sounds vague. Scorpio Creative principal Christian Matyi prefers to simplify it even further by advising clients: “Your brand is a promise you make to your audience, describing the way they’ll feel about engaging your service or product.” By using design, language, and other creative assets, your customer gets a “feeling” about you. if branding is done well that feeling will seem like a guarantee; your audience will feel convinced you are as you appear. And this confidence in the brand converts very quickly to sales.
Formulating clear brand means careful analysis and understanding of the client; your goals, your purposes, and your attitude. It requires a sort of investigation into what your enterprise is all about to develop an uncanny intuition about your work. yeah, there’s a whole lot of “feeling it out” involved, but it’s not mumbo-jumbo. It stems from clear principles that Scorpio Creative considers “the big three” of branding creative: Specificity, Content, and Consistency. Read on to find out a little more of what they mean for your brand..
The branding big three:
SPECIFICITY
To develop a brand, you can’t describe yourself as broad. Vagueness is the enemy of good branding. So we have to go beyond just descriptions of what you do; we need to define it, absolutely, and be pinpoint specific with what makes your enterprise distinct and different from the rest.
Many clients foolishly under-estimate this initial phase of investigation, figuring they “just know it.” Surprise: you may not. But don’t worry; the studio of Scorpio Creative is really good at figuring you out.
CONTENT
Where will your audience experience your brand? Where will people see your logo, read your copywriting, see your images, or watch your presentations? The content you choose to represent yourself is a key component to proper branding. Knowing your vehicles of representation is just as important as what you represent.
Again, this is where many clients drop the ball. Your brand has to be baked into everything your audience sees of you – every little thing! Choosing the correct brand content is something that the studio of Scorpio Creative does really well.
CONSITENCY
Whatever your brand’s themes, and whatever the content, the brand must be presented consistently to your audience. The same voice the same tone, the same colors, the same pace; every element always married to the vital brand message you’ve worked so hard to establish.
Often, clients get excited for the first few pieces of brand content and then drop the ball on future consistency. This sends a message of weakness to their audience, and works against business growth. Fortunately for you, Scorpio Creative will keep your brand consistency strong.
Branding portfolio.
Investigate Scorpio Creative’s brand development capacities through SAMPLE case studies of true client branding.
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Scorpio Creative’s branding mission for DTA, Inc. had to bridge two continents and 25 years of history to recreate the brand identity of a small company with a solid footing in the world of Big Data.