Client:
Coaster Pedicab Subsidiaries
Here's what we did for these awesome projects:
- Brand design
- Marketing & sales strategy
- CMS SquareSpace design
- CSS programming
- Digital illustration
- Photography
- Photo retouching
- Copywriting
- Social media management
- Blog publishing
- Skills tutoring
With local pedicab ride & tour service operations all over the country, Coster Pedicab had a unique problem. They needed to create locally branded websites for each location, yet each had to be easy to operate for the local management. While they wanted the locations to have their own local flare, they also did not want to recreate new sites for each location – which would have been gastronomically expensive!
The solution was a suite of easy-to-use SquareSpace sites. Getting each location manager up to speed on the basics is quick, ad allows them to add their own local touches, which increases their local sales appeal. Meanwhile, many of the base graphic and copy elements can be easily transferred between locations, maintaining consistency the Coaster brand.